KAREN WALROND
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KAREN WALROND
lightmaker • radiant rebel • total amateur

it was time for a new logo

So, a week or so ago, I bought some orchids and shared a photograph of them on my Instagram page.  In the caption, I wrote the following:

Over the years, different flowers have been my favourites. When I was a kid, I loved tulips - I loved their simplicity, and the way their stems go all crazy when they've been in a vase for a few days. Then, beginning in my 30s, I decided I preferred callas - they're like the elegant older sisters of tulips. I held a bouquet of callas when I got married.

These days, however, I'm more drawn to orchids. I love their variety of shapes and sizes and colours. I love how they remind me of my tropical home (my grandmother had dozens of them growing in her back garden). And I love how they're paradoxically both elegant and wild - attributes I'm learning to appreciate and hope to embody more and more as I get older.

So I think my new official favourite flower is the orchid. They symbolize (for me) what it means to #thriveoutloud.

After I shared that post, I suddenly realized that it was probably time for me to update my logo.  I'd been using an image of a grey monstera leaf for several years, and while I loved its tropical feel, there really wasn't much of a reason behind why I'd chosen that image (in fact, if I'm honest, a designer of a previous iteration of Chookooloonks chose it for me).  It seemed that if I felt as strongly about orchids as I apparently did when I wrote that Instagram post, then perhaps I should make it a part of my logo.  And so, I decided to look for one that I enjoyed.

And I found one.  It was glorious.  It was this lovely illustration of an orchid, somewhat abstract, in a beautiful blue colour -- and blues in jewel tones have always been sort of trademark colours for me, because they remind me of home, and the Caribbean Sea.  The picture I found was on a stock image site, so I paid for it and downloaded it, and designed a logo around it that I liked.  And then (because you can take the girl out of law, but you apparently can't take the law out of the girl), on a whim I decided to read the license agreement that came with the image. 

It turns out that while I could've used the image for just about everything I could imagine -- to illustrate my site, as part of wedding invitations, to create a meme -- one of the few absolute prohibitions was that I wasn't allowed to use it in the creation of a logo.  (Fun fact:  it seems this prohibition is pretty standard on most stock image sites -- so be sure to read the license when you download!)  I admit that there was a part of me that wanted to pretend I hadn't seen it, but dammit, I'm a lawyer.  That excuse wouldn't take me very far.

But I loved the idea of a hand-drawn orchid.  So I thought for a moment, and then I remembered that I know a really talented artist.

My husband, Marcus.

So I called him at work, and said what I always say when I want him to do something for me, especially if it's something that he might consider a chore:

"Marcus, honey?  I've got something fun for you to do!"

He sighed, like he always does (because I really do say that every time there's a chore to be done), but then this morning, he picked up his water colours and a sketchpad and a couple of photographs of orchids printed from the computer, and got to work.  He spent HOURS on it -- honestly, I started feeling bad, because I didn't expect it to take him very long.  The kitchen was strewn with trials and errors (all of which I've saved, of course).  

 

He took the work very seriously, and after a tiny bit of input from me (ahem!), he came up with a design that I love:

Isn't it great?  I scanned it, and played with the colours a bit, and it's perfect -- even better than the one I purchased and downloaded.  I love it so much.

And so -- welcome to a newly-branded Chookooloonks.  Here's to wild elegance, and thriving always.

Have a great weekend, friends.

 

big plans, family, placesKaren WalrondMarch 25, 2016orchid, logo, blue15 Comments
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karen walrond,
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Grocery store tulips. Because sometimes it’s good to remind yourself you still live in a world where it’s possible to buy grocery store tulips.
"For the last two weeks, I have been dumbfounded with anger. My poor family has been listening to me rage (pity poor Marcus, especially), and I’ve been feeling pretty damned hopeless.

My ire has been unrelenting. But then two things happe
"I love a good quote — my journals are filled with them — and because I figured I needed some guardrails as I tried collage, I decided to use quotes that I found as inspiration for what I created. And sweet Mary Margaret, I’ve
 

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